Η Apple δημοσίευσε μία νέα καμπάνια για τους υπολογιστές της, παρουσιάζοντας τους χρήστες “πίσω από τα Mac”:
Mac — Behind the Mac — Apple
Behind the Mac people are making wonderful things and so could you.
Behind the Mac — Bruce Hall
As a photographer who is legally blind, Bruce Hall edits and retouches photos behind his Mac. With the help of accessibility features, Bruce can see the world around him.
Behind the Mac — Grimes
Using a Mac as a portable recording studio allows Grimes to make music on her own terms.
Behind the Mac — Peter Kariuki
Entrepreneur and app developer Peter Karikui coded SafeMotos on his Mac. The app connects passengers with safe motorcycle taxi drivers across Rwanda.